Monday, January 30, 2012

Lumitron follows Suit

So earlier last week, Nerf released another video for the Rayven that I took great pleasure in picking apart for it's inaccuracies.  The Rayven "Inside Blast" got posted over at NM&R and either the script writer is getting worse by the day, or this was an awful ad-lib performance by Mr. No-brains Xpress model.  Either way, the basic jist of my complaint about it isn't just the "Amazing" script writing, but the fact that they're actually feeding you wrong information.  If you go by his amazing step-by-step instructions, you'll find you actually can't operate the Rayven.  Click here to see what I mean.

Onto the Lumitron's "Inside Blast" commercial.  It's not just "Amazing", it's also NEW this time!  I don't know if I'd call a recolored Praxis "New", but sure... we'll go with that.  Seconds later, he's calling the Lumitron "Rapid Fire"... which I think is misleading.  To me, Rapid Fire is... you know... something that can fire a succession of darts quickly.  Perhaps with the recent release of the Speedswarm, Nerf has forgotten what rapid fire means?  Apparently the Lumitron can be called "Rapid Fire" because the priming handle is called a "Rapid Slide Handle".  Either way, they at least did a better job of telling you how the blaster functions this time around... but it's still frustrating seeing these commercials prioritizing hip new words over actually delivering facts about their blasters.  Their promotional word choice and white-boy slang just get in the way.

At least it's good that Nerf Blasters practically sell themselves, because if this were a company that was relying on these commercials to launch this "Light it Up" line, they'd be sunk.


  1. Funny how the guy says "magazine" when it's supposed to be called a clip. Now even Nerf is messing up!

    1. Well, technically Nerf calls the disc holders magazines, so he didn't flub up there.

  2. Haha. Don't forget--they "literally charge your disks during battle."

    As apposed to those, y'know, figuratively charging glow-in-the-dark disks...

  3. They made up for the rayven guy's overly enthusiastic commercial by having someone do the lumitron commercial in the most bland and monotonous voice possible.