here to see what I mean.
Onto the Lumitron's "Inside Blast" commercial. It's not just "Amazing", it's also NEW this time! I don't know if I'd call a recolored Praxis "New", but sure... we'll go with that. Seconds later, he's calling the Lumitron "Rapid Fire"... which I think is misleading. To me, Rapid Fire is... you know... something that can fire a succession of darts quickly. Perhaps with the recent release of the Speedswarm, Nerf has forgotten what rapid fire means? Apparently the Lumitron can be called "Rapid Fire" because the priming handle is called a "Rapid Slide Handle". Either way, they at least did a better job of telling you how the blaster functions this time around... but it's still frustrating seeing these commercials prioritizing hip new words over actually delivering facts about their blasters. Their promotional word choice and white-boy slang just get in the way.
At least it's good that Nerf Blasters practically sell themselves, because if this were a company that was relying on these commercials to launch this "Light it Up" line, they'd be sunk.