I'm curious how the rest of you feel about my take on it too, so feel free to weigh in on this!
On the surface, this is beyond exciting for Nerf fans. More blasters,more designs, more Humans vs Zombies themed stuff, a CROSSBOW (old school Nerf fans can appreciate this), and just a boatload of products to keep tabs on. For those of you keeping score at home, here's what Nerf has coming so far.
- Nerf Rebelle
- Heartbreaker Bow
- Sneak Attack
- Pink Crush Crossbow
- Probably more that I forgot
- N-Strike Elite
- RapidStrike CS-18
- N-Strike MEGA
- Nerf ZombieStrike
- Crossfire Bow
- Strike Blade
Even if I missed some stuff, that lineup includes 3 brand-new lines and 15 new blasters. YAY!!! ...right?
Let's think about this rationally. What's already on store shelves for the Nerf brand right now? There's N-Strike Elite blasters, some of which are barely a year old. You've got Vortex Blasters, which are coming in on their second year mostly. Overall, there'a already about 10 different blasters available in the United States on most store shelves. This next influx of blasters would more than double Nerf's presence on store shelves... and when you flood the market, one of two things can happen. The first being that it's a big success and Hasbro's shares go through the roof. The second being that, with so many blasters to choose from, the market becomes saturated and you either buy everything (which most fans won't do) or they sit on shelves and collect dust.
The two big launches are really just recoloring blasters for certain interests. A girl could easily paint an N-Strike Elite blaster pink and accomplish the same goal the Rebelle lineup offers. A college student playing HvZ on campus likely already has a Nerf blaster for the games he's playing. Essentially, both of these new lineups are catering to a much smaller target that likely already have blasters, already buy Nerf products, and don't need another 10 blasters to fill out their arsenal. Most of these blasters concepts are copycats of other existing or soon to be produced products in the first place, so the only thing that's really varying here is the exterior.
Maybe I'm being too pessimistic/negative about this huge release of blasters, as I do like all the designs. There's easily over 500 dollars to spend on this new wave of products if you were to buy one of each... so is the market really demanding that much? Better yet, take a read over at Urban Taggers and see what their dollar figures estimate for the new Nerf Aisle.