A few bloggers and websites have taken down the information supplied by MyLastDart, who posted an explanation of what happened. However, the cat is out of the bag. Regardless of whether the information MLD supplied us with about the specifications of the blaster and it's unique ammo is accurate or not, the box art and general concept of this blaster are running wild on the internet already.
I find the situation amusing because, when it really boils down to it, these are toy blasters. If this were a more serious note, like a major corporate bankruptcy or a conspiracy within the government, I could understand the sensitivity of this information. Is information regarding a new toy blaster really important enough to warrant removing posts on a fan blog? Or maybe sending a goon squad to Pocket Esq's home in Australia? Granted, this isn't nearly as serious as that situation... but one would think that a toy maker has better things to do than worry about future release information being "leaked". It's just my opinion, but these incidents cause an awful lot of noise for something as trivial as this.