The longstanding slogan of "It's Nerf or Nothin" may be changing. Hasbro Inc. is
in the process of securing the rights to "Accept no Substitutes" recently. On Friday, March 07, 2014, a U.S. federal trademark registration was filed for this new slogan with a trademark serial number of 86214007. It's still in limbo, but the description does seem to carry with it the entire Nerf lineup. "Toys, games and playthings, namely, basketballs, footballs, soccer balls, baseballs, volleyballs, balls for games, sports balls, bouncing balls, rubber balls and flying discs; toy dart and ball shooters and foam toy darts and balls for use therewith" pretty much covers the entire brand.
What say you, fans of foam? If the old slogan is to pass the torch, is "Accept no Substitutes" a worthy predecessor?
Samuel l jackson once said 'ak-47 the very best there is, when you absolutely positively have to kill every motherflipper in the room accept no substitutes"
ReplyDeleteSounds boring and generic. Much like their 2014 line.
ReplyDeleteI for one disagree with that, i mean, Slingfire? Demolisher? Cam ECS-12? Thunderbow? i mean come on! 2014 is going to be amazing!!
DeleteActually only the Slingfire is picking up ANY attention if at all. The rest of the lineup is reshelled Stryfes and clunky bows. So yeah...
DeleteThe Z Strike brand is garbage with everything being green, Hasbro is making flashy reshells but cant keep up with making the once colourful brand colourful again, the only tihng I am hyped is the Demolisher, and even then I dont like Elite nerf
DeleteNerf or Nothing, Accept No Substitutes, they don't show up on the blasters & if they did they'd be promptly sanded off & covered in paint :)
ReplyDeleteThat's a pretty terrible slogan for a product line aimed at kids.
ReplyDeleteDo you mean "successor" because "predecessor" implies the new statement came before the old one? In either event, the new catchphrase/slogan seems okay, I pay more attention to the performance than the ads.
ReplyDeleteHe's right about that first bit, Baz.
DeleteI think not, i grew up with "it's nerf, or nothing" it has a nice sound to it. "accept no substitutes" doesn't have any character to it, it can be applied to any male oriented object including real guns swords etc. i don't think the change will bode well with older fans.
ReplyDeletewell, i do not feel it is time for a change, but the new slogan would wipe out the 'impostor brands' producing products that look like, work like, or absolutely copy nerf.
ReplyDeleteI agree, the quality in nerf products outmatches any generic item that may be listed farther down the ail, but parents might not know the difference. Their kid wants an army gun that shoots darts. This adds a message, acknowledging their competitors while stating they are still the best. "Accept No Substitute," from a new buyers perspective reinforces that, and if anything adds new vocabulary words for kids.
DeleteWhile your point is valid most un Nerf educated parents don't take catchy slogans into account & just go for the lowest price tag.
DeleteThe first thing I think of when hearing this is Risky Business, "Porsche. There is no substitute."
ReplyDelete